Tara Murphy is an award-winning marketing executive with more than 20 years of experience driving category growth and commercialization in the medical device and healthcare industries. She has a proven record of building brands, scaling awareness, and creating demand in emerging markets—particularly in women’s health technologies.

Before joining Channel Medsystems, Tara led Global Marketing & Advocacy at Gynesonics, where she helped establish a new treatment category and developed integrated physician and patient engagement programs that accelerated adoption. Her leadership is defined by strategic execution, storytelling that builds trust, patient advocacy and a deep understanding of how to translate clinical innovation into market success.

At Channel Medsystems, Tara oversees marketing strategy, brand development, and demand generation for the Cerene® Cryotherapy Device, advancing the company’s mission to make innovative, accessible treatments available to more women.